Visual inspiration for FROTH's branding, including other branding for boba companies and cafes alongside branding for street food events and packages, a nod to boba/bubble tea's roots in accessible culinary street markets
Comfort was a primary visual focus of FROTH, since comfort is a crucial aspect of food and beverage.
I decided to create personas that were both similar to myself and people I knew, and vastly different in order to properly tailor my branding process.
The initial logo and color palette for FROTH employed a very muted pastel look, which I ended up trading out for a more saturated color palette to avoid making the aesthetic overly one-note. I then focused on creating a logo that could be easily combined or remixed with other businesses' logos, which turned out to be a challenge at first, but was necessary for a brand that was collaborative by nature.
The initial logo and color palette for FROTH employed a very muted pastel look, which I ended up trading out for a more saturated color palette to avoid making the aesthetic overly one-note. I then focused on creating a logo that could be easily combined or remixed with other businesses' logos, which turned out to be a challenge at first, but was necessary for a brand that was collaborative by nature.
The initial logo and color palette for FROTH employed a very muted pastel look, which I ended up trading out for a more saturated color palette to avoid making the aesthetic overly one-note. I then focused on creating a logo that could be easily combined or remixed with other businesses' logos, which turned out to be a challenge at first, but was necessary for a brand that was collaborative by nature.
The initial logo and color palette for FROTH employed a very muted pastel look, which I ended up trading out for a more saturated color palette to avoid making the aesthetic overly one-note. I then focused on creating a logo that could be easily combined or remixed with other businesses' logos, which turned out to be a challenge at first, but was necessary for a brand that was collaborative by nature.
Incorporating a different accent color for each guest business was inspired by projects such as Carnegie Hall's rebrand, which incorporated a new and unique accent color alongside its standard palette for each season. This also made the FROTH branding easier to mesh into the branding of the restaurants who would be hypothetical partners.
BRIEF: Conceptualize a brand, create personas and scenarios, and create a thorough style guide of branding material. Create a detailed brand audit accordingly.
I decided to use a zine publication I had created a while ago entitled FROTH as the basis for a branded boba tea popup. The premise of FROTH was inspired by restaurants such as Enoteca Maria, which featured a rotating system of chefs who would collaborate on the menu.
FROTH
BRIEF: Conceptualize a brand, create personas and scenarios, and create a thorough style guide of branding material. Create a detailed brand audit accordingly.
I decided to use a zine publication I had created a while ago entitled FROTH as the basis for a branded boba tea popup. The premise of FROTH was inspired by restaurants such as Enoteca Maria, which featured a rotating system of chefs who would collaborate on the menu.